What goes on the body goes should be just as good as what goes in the body. So, we have done the research and have decided for ourselves a set of natural standards that we will adapt and claim as our own. All Natural Follicles Hair and Skin Wear products are labelled accurately identifying ALL ingredients uses even if it is 1%, there is little risk of contaminants, and our products are less likely to cause allergies or skin irritation.
Our search for quality ingredients’ is a continuous process, involving the research of new and so-called natural ingredients; it also includes the careful judgment of our suppliers and their processes.
We aim to always produce the finest quality hair, skin and body care products because we believe the quality of the items and ingredients people apply to their bodies topically is as important as the food, drink and vitamins or supplements they put in their body
Preservatives are necessary in some cosmetic products, especially water-based products. We have a small line of water based products where we are forced to use preservatives, however, when we can not find suitable natural alternatives. we only use mild preservatives that have be shown to function effectively, but have a lower likelihood of causing cosmetic-related sensitivities or allergies.
Surfactants are used for creating foam, cleaning, conditioning, degreasing and emulsifying. They can also remove essential fatty acids and can be irritating to the skin. When we cannot find a suitable natural alternative and are forced to use them, we will seek out the safest, mildest and most gentle types available.
Fragrance, most people expect to find them in hair and skin care products. Where possible we strive to use the natural fragrances of the botanical, oils and butters we use to create our products, in some instances they may also have aromatherapy benefits. For safety reasons, only natural oils and natural essential oils are used as fragrances in our products.
What you will not find in our products- We are passionate about our products and the health and wellbeing of ourselves and out customers, so there are some things that clearly have NO place in our products. They include: parabens, phthalates, SLS, petroleum, silicones, chemical sunscreens and other potentially harmful ingredients.
Cruelty Free- Natural Follicles is Cruelty-Free. Our products are tested on ourselves, friends and family, but not on animals.
For public interest we have included a list generated by Whole Foods (a standard which we identify with) of more than 400 identified ingredients unacceptable for Premium Body Care (PDF). These include parabens, polypropylene and polyethylene glycols, sodium lauryl and laureth sulfates. Their information identifies crucial information about the effects of ingredients in several categories.
Our natural standards are based upon leading standards from respected organisations, such as Burts Bees and Whole Foods.